MSNBC again beats CNN in total viewership – but can’t break key demo

In the battle for cable news viewership, MSNBC edged out CNN for the 18th straight month in total views, but CNN continues to better capture the key 25-54 demographic.

MSNBC ranked second among cable channels during prime time and total daytime in July. The network averaged 1.3 million total viewers in prime time, but only amassed about 765,000 average total viewers for the total day, according to Nielsen data.

This is compared to the 731,000 total viewers that CNN has on average during prime time (which put it in eighth place among cable channels). In total, CNN was fourth overall with an average of 541,000 total viewers.

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Despite a lower total viewership, CNN still fares better than MSNBC among the top news demos – though neither channel is doing particularly well. CNN came in 14th in the July primetime demo, averaging 159,000 viewers. In total, CNN was only able to attract an average of 110,000 demo viewers (11th overall).

MSNBC was 21st in the primetime demo with an average of 133,000 viewers. The network came in 20th overall for the day among the demo with 84,000 viewers.

It’s no surprise that Fox News Channel beat out both MSNBC and CNN, once again dominating cable news as the most-watched network for the month of July, both among the key demo and in total number of viewers.

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An average of 2.1 million people tuned into FNC during prime time, and it was the only cable channel to break the seven-figure mark in total daytime viewership with an average of 1.4 million. of eyeballs. Among the key demo, FNC averaged 292,000 total viewers in prime time and 194,000 total in daytime.

In terms of weekday programming, “Tucker Carlson Tonight” topped the demo with an average of 482,000 total viewers. “The Five” remains the most popular cable show overall with 3.2 million viewers on average (just ahead of Carlson’s 3.1 million for the top spot).

Only one non-FNC show made the top 16 spots among cable channels in the key demo. It was “The Rachel Maddow Show,” which was No. 8 with 230,000 average demo viewers (and 2.4 million overall).

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